Developer Relations
Social Marketing
It was my goal to position Cisco DevNet (Developer Relations) social channels as a community driven platform that is more organic and accessible than the usual tech giant.
This is how I did that.
Drove engagement way over industry standard.
I lead the charge in crafting and executing a dynamic social marketing strategy across all organic social channels. I don’t just stick to the status quo; I keep a keen eye on emerging platforms, always searching for the next opportunity to engage our audience and drive innovation. We also had fun doing it!
I leaned into timely, relevant niche trending content
Creating AI Agents: Many Ways
I would take technical long-form content and extract social-forward elements to
further engage the developer audience where ever they were receiving content, making each content asset curated to the each channel experience. From Long-from, to Short-form TikTok Style, to LinkedIn Articles and Carousel posts. This increased engagement by 20%.
I told bold stories and met our community where they are.
Most Importantly
I grew a community of highly engaged super fans
