Strategic Growth Initiatives
The best social strategies understand that the ‘social’ part of ‘social media' is what makes it different from every other medium, ever.
My ambition is to expand brands exponentially through meaningful stories that people are compelled to share.
Below you will see a handful of social media campaigns I have managed, from launch strategy and creative execution to analytics and optimization. Each with a completely different set of business goals and strategies to fit perfectly within a greater digital ecosystem.
Game of Thrones
HBO, MGM Resorts, and WET Designs brought to life the unforgettable music and imagery of Game of Thrones and the iconic Bellagio Fountain. Utilizing a 'Tease, Launch, Sustain' approach, we launched with a series of teasers connecting the iconic show with Las Vegas Moments, before conducting a record-breaking live stream.
The conversation garnered a potential reach of over 250 million people in just four days- the most talked about activation with MGM Resorts of all time.
#ForTheThrone trended on Twitter in-market all night of launch with official @GameOfThrones actively engaging, reinforcing sentiment.